Swedish flag

Sponsor of the Swedish flag is Embassy of Sweden. Thank you!

The country of “lagom”

Sweden is home to IKEA, Volvo, ABBA, Spotify, and long summer vacations at red-painted, white-trimmed summer cottages. While nearly 80 percent of its landscape is wilderness, Sweden’s capital, Stockholm, is Scandinavia’s grandest city.

The Swedish word lagom means “just the right amount” or “not too much, not too little”. Whereas words like “sufficient” and “average” suggest some degree of abstinence, scarcity, or failure, lagom carries the connotation of appropriateness, although not necessarily perfection. The archetypical Swedish proverb “Lagom är bäst”, literally “The right amount is best”, is also translated as “There is virtue in moderation”.

Read more on Wikipedia: https://en.wikipedia.org/wiki/Sweden